BASED IN
NORTHERN VIRGINIA, CONSCIOUS DIARIES IS A BLOG BY TINA UNRUE.
HER POSTS EXPLORE WHAT IT MEANS TO BE CONSCIOUS AND ITS IMPACT IN HER WORLD.

The Art of the Sale

My Sunday was pretty terrific.  I had plans with a friend that fell through.  It actually turned into a blessing in disguise.  I was able to clean the house and knock out some volunteer work.  So, it turned out to be way more productive than I had originally planned.

One of the things that I was looking forward to completing today was attending a live, free training.  Although I didn't carve out time to attend it live, I knew that a link to the recording would be provided.  So, in an effort to continue my productive efforts earlier today, I chose to wait for the recording.

Shortly after the training concluded, I received a prompt email with a link to the training.  Awesome!  As I read the entire email, my conscious self realized I was irritated and disappointed.  Why?  Because it was a sales pitch to sign up for another training...one with a significant fee.

Now, I know this host and others like her need to make a living.  I completely get that.  I also realize that I, too, have a business and need to sell my services.  What I don't like is the FEELING that a "free" training is disguised as a sales pitch.  (I want to be fair.  I've not reviewed the training.  Once I do, I may determine that the training truly was beneficial in and of itself, and not full of just fluff and gimmicky tricks to get me to sign up for a pricey course.)  A feeling of disappointment came simply from reading the email.  I held out hope that this training would truly be free.

My irritability and disappointment is making me think about how I communicate with my clients.  I value transparency and honesty.  If I offer something for free, I want it to be free.  When I offer a free consultation, I'm very clear about what the client can expect.  It's purely an opportunity for him/her to understand what life coaching is and is not, and determine whether the topics they'd like to tackle are appropriate for life coaching.  When I offer free services, that's what they are - FREE.  There's no trickery about it.  You get my services, all that I have to offer, for the time frame agreed to.

I'm also conscious of the possibility that I may not be able to sustain a business this way.  One of the reasons many small businesses don't succeed is because they can't sell well...they can't "close the deal."  I am fully aware of this challenge.  With that said, I am hopeful that I will always adopt a method to sell my services that honors my values and doesn't leave a bitter taste in the mouth.

Be open to what comes.

Be A Student (Art of the Sale Update)

Saturday Summary